5 tips on ManageFlitter work smarter and faster with Twitter!

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Hello all I’m a big fan of Twitter apps, some are interesting for a day or a month. Actually the only one that has kept my interest is TweetDeck until now! I recently heard about ManageFlitter.

It’s a very good tool for searching on Twitter, let me breakdown the 5 tips for using ManageFlitter:

1. First ManageFlitter breaks who you are following into categories so you can easliy see who hasn’t setup their porfile, fake followers, non-english, high ratio, inactive, talkative, or quiet.

2. Search people by keywords within all Twitter fields or refine to just their, bio, latest tweet, name, username, website, or location. In addition you can then limit results to only verified accounts, popular account, active accounts, or by the amount of followers.

3. Schedule tweets, with a built in peak time indicator determined by country, city AND by the people you follow.

Subscribe for $12 a month and receive

4. Tweet Search – Follow or engage with people who have tweeted a hashtag, have included a targeted keyword or mentioned a specific Twitter account (including your competitors!) in their tweet. Copy other Twitter account’s list of followers or the accounts they follow. Leverage other Twitter accounts to quickly find targeted people to follow.

5. Account Analytics – a quick overview of your current account numbers. View a graph of changes to your followers, following, tweets & influence over time. See who and when someone unfollows your Twitter account.

It’s pretty great tool, very excited to use the location search been waiting for this option forever!!
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Vine vs. Dubbler for business

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So we have been hearing a lot about Vine, and I just recently heard about Dubbler. Let me quickly Explain what they are, the difference, and what’s better for business??

Here is my Vine post promoting this blog post and here is my Dubbler post. Let’s see which gets more views!

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Dubbler brings the simplicity and fun of audio to the social world. Record your voice, add a filter or photo and share with your friends on Facebook & Twitter. Record jokes, obervations, a moment a day, birthday greeting, or even a product pitch. After that you can filter your voice with filters like Cat or Robot etc. Then share on Dubbler, Twitter, and Facebook.

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Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. You can also share your video posts to Twitter or Facebook.

What’s the difference?

Well beside the obvious Vine is video and audio, and Dubbler is photo and audio. The time is the biggest difference, Vine you can only record 6 second video where Dubbler your voice recording can be 60 seconds. The other big factor is that Vine is owned by Twitter so it has a hug backing and and the marketing dollars behind it, and Dubbler does not.

So which is better for business?

Personally I think it depends on what your business is offering, the fact that you can post both to Twitter is great so both can be found easily. Vine makes more sense for products, you can show the product, use the product etc BUT only 6 seconds. If you have a service and there really isn’t anything to show, Dubbler is probably better to explain a new launch for explain, and you can do that in a robot voice if you wish 🙂

Here is my Vine post promoting this blog post and here is my Dubber post. Let’s see which gets more views!

Dubbler won! 19 plays, 6 likes, 2 Dub backs. Vine a big zero. Now that Instagram has video I’ll have to say goodbye Vine.

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Marketing Automation Software Comparison

Good Morning all, sorry for the lack of posts, been a busy few weeks!

Well from my previous posts on Marketo and Lander you’ll know I love internet marketing software. I’ve been looking at several out there including Marketo, Hubspot, Pardot, Act-on,  Eloqua, Bislr which are all fantastic. There are a lot out there but these have been success in getting and keeping my interest.

I’ve put together a little chart that will make it a little easier to find what is right for you.

Download here Marketing Automation

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Which is your favourite??

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Imgembed – Free images for your blog

Imgembed is an online platform, launched by The Creative Finder, that promotes the fair use of images online.

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It lets all image creators track where their images are being used online, and set permissions for every website using them. They are also able to monetize their images by setting CPM pricing.

Blogs and websites are able to use images for free by promoting the creators ethically with the automatic attribution.

Creator: You simply create an account and click  the ‘Manage Portfolio’ link. Once you are done with your updates, you can click on ‘Preview Portfolio’ to see how your portfolio will look to the public.

Users: You can upload unlimited images and galleries to your portfolio, via HTML (single file upload) or Flash (multiple files upload by batch).

Here is a image I simply used for free! It credits the creator as you can see:

Here is a list of benefits for both the user and creator:

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What Runs Where – competitive intelligence service for online advertising

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WhatRunsWhere is a competitive intelligence service for online advertising. It’s helps companies purchase the right online and mobile advertising.

Learn what other businesses like yours are doing to advertise online. Keep an eye on your competition, research for new campaigns, get ideas for your existing media buys and so much more. Use WhatRunsWhere to buy more effectively for you and your clients, limit your risk and spend less advertising online boosting your ROI.

Sounds pretty cool! Little expensive, but certainly worth a look at! Also you know I’m always up for free content so please do check out their blog and free white papers.

Here is a video interview with Max the co-founder of WhatRunsWhere here

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14 Types of Marketing explained

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Good Sunday morning marketers and entrepreneurs! So there are a lot of marketing type terms out there, so I thought I’d share this list to help with any confusion anyone is having. Hope it helps!

Affiliate Marketing – is a type of in which a business rewards affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Affiliate marketing relies purely on financial motivations to drive sales. Read more on Chris Brogan’s blog

Content Marketing –  involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to guides, Q&A’s, photos, etc. Read more on my previous post.

Digital Marketing – is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers. Read more on Grow Business blog.

Direct Marketing – allows you to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Read more on the Design Shack blog.

Experimental Marketing – the act of connecting consumers with a brand through a live interaction.  This experience provides consumers with the ability to understand a product or service by using their senses and engaging with it. Read more on the Marketing Magazine’s blog.

Inbound Marketing – is advertising through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. Read more on my previous post.

Integrated Marketing – a strategic marketing process specifically designed to ensure that all messaging and communication strategies are unified across all channels and are centred around the customer.  It’s making sure that you are being consistent in your marketing both online and offline. Read more on the Integrated Marketing Communications site. 

Internet Marketing – (or online marketing) Internet marketing, or online marketing, refers to advertising and marketing efforts that use the web and e-mail to drive direct sales via e-commerce as well as sales leads from web sites or emails.

Marketing Automation –  refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. See Marketo 

Online Marketing –  (or internet marketing) Internet marketing, or online marketing, refers to advertising and marketing efforts that use the web and e-mail to drive direct sales via e-commerce as well as sales leads from web sites or emails.

Outbound Marketing – advertising a company through cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, email marketing, telemarketing and traditional advertising.

Performance Based Marketing – is a form of advertising in which the purchaser pays only when there are measurable results. Performance-based advertising is becoming more common with the spread of electronic media notably the internet, where it is possible to measure user actions resulting from advertisement. Read more on the Aedgency site. 

Referral Marketing – is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies. Read more Sylvia Browder’s blog.

Social Media Marketing – centre efforts to create content that attracts attention and encourages readers to share it with their social networks.

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Marketo – Marketing Software

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Marketo’s marketing automation software helps users constantly conceive, build and launch new marketing campaigns every few days or weeks, with minimum effort and no IT support. Marketo says customers tell them that they spend one-half to one-third of the time managing Marketo as they did with competing systems.

Do all your marketing in one place; email, inbound, social media, event, lead generation, CRM, sales and reporting!

Even if you don’t plan on using Marketo because it’s pretty costly, you should sign up for their blog and newsletter. Because there are a content generating company they have a ton of resources you can download for free. Here are just a fraction of what they have to offer:

10 tops for successful email marking campaigns

The ultimate social media event marketing checklist

Webinar: How to build a and operate a content generate content machine  

B2B inbound marking succes kit 

The definitive guide to marketing automation 

I’ve read and learning a ton from Marketo and I haven’t even come close to reading everything they have to offer. If I had the marketing budget I’d be spending it on Marketo that’s for sure.

 

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Reviewz n’ Tips – Blogging and Social Media

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I came across Daniel Sharkov’s blog and I’m just loving it! This 19 year old student has some absolutely great blog topics on blogging and social media. With post like the following it’s kind of a must read if you are deciding to add blogging and social media to your marketing mix.

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-1o ways to improve your social media and blogging workflow

-Moving from Blogger to WordPress

-Why should you publish infograhics and how to do it right (see my post in inforgraphics here)

-Best and worst times to share your social media updates (see my post on Tweriod here)

-6 effective ways to build relationships and expand your network

Daniels promises to help you get the hang of social media, improve your efforts, be more productive, and covert visitors. Great stuff!

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Paper.li vs. Scoop.it – online content managed by you

What the difference between Paper.il and Scoop.it??

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Scoop.it  helps marketers, consultants, and entrepreneurs increase their visibility online, enabling professionals to share important ideas with the right people. First you decide on a topic of interest, then set Scoop.it to scan the web finding the best content on this topic. Then you select which content to scoop, and even edit if you like. You can also grab things you find on the web. It’s a fabulous outbound content generator.

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Paper.il is a newspaper designed by you, it pulls content from the web based on what you told it to scan from. First you set up your paper by telling Paper.il to scan from blogs, twitter feeds, keywords, etc. Then you schedule when the paper will be published daily, or weekly, and invite people to subscribe. You can also have it automatically tweet out, or even embed on your website. It’s more of an inbound content generator.

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What do you prefer?? 

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Lander – Create, Publish, and Optimize Landing pages (for free!)

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I recently found Lander and easy to use landing page platform. I’m so excited to implement this with my new content marketing campaign at my job!!

First! Lander lets you design beautiful, high-converting landing pages, even if you’re not a designer. Use one of our pre-defined layouts, or create a layout from scratch. Our intuitive design tool is really easy to use!

Second! After you’ve designed and previewed your landing page, and after you’ve made sure it’s perfect, then publish it – and watch the leads start flowing in!

Third! Want to improve your landing page? Test up to three different versions of your landing page. Change text, images, layout, call-to-action buttons based on real-time feedback of your page’s performance.

It is free for the first 500 visitors which may not be enough, BUT it’s only $25 a month for 1.5K, 3 custom domains and more!

Loving this site!

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