Whil – Advertising Campaign

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I came across this site Whil.com  “Meet Whil the New Face of Meditation”. I was intrigued and a little confused the site offers a free how-to 60 meditation how to. Quote from the site:

“With the speed of information coming at us today, whil is the tool to help you hit your reset button and reboot before you burnout. It’s 60 seconds of meditation to help you calm the mind, make an immediate measurable commitment to do something great, and the power to achieve it.” 

When you click on shop there is a big circle that says “but you already have everything you need.”  The site  is clean, well written, and lovely…..but why? what is it for? Then I figured it out, it a brilliant advertising  campaign from Lulumon! I love the idea, I can’t wait to see how far the campaign reaches, and the attention it receives. So far 175 likes of Facebook & 140 Twitter followers.

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