Category Archives: Advertising

What Runs Where – competitive intelligence service for online advertising


WhatRunsWhere is a competitive intelligence service for online advertising. It’s helps companies purchase the right online and mobile advertising.

Learn what other businesses like yours are doing to advertise online. Keep an eye on your competition, research for new campaigns, get ideas for your existing media buys and so much more. Use WhatRunsWhere to buy more effectively for you and your clients, limit your risk and spend less advertising online boosting your ROI.

Sounds pretty cool! Little expensive, but certainly worth a look at! Also you know I’m always up for free content so please do check out their blog and free white papers.

Here is a video interview with Max the co-founder of WhatRunsWhere here

great_banner_ad great_display_ads mediabuying101


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Whil – Advertising Campaign



I came across this site  “Meet Whil the New Face of Meditation”. I was intrigued and a little confused the site offers a free how-to 60 meditation how to. Quote from the site:

“With the speed of information coming at us today, whil is the tool to help you hit your reset button and reboot before you burnout. It’s 60 seconds of meditation to help you calm the mind, make an immediate measurable commitment to do something great, and the power to achieve it.” 

When you click on shop there is a big circle that says “but you already have everything you need.”  The site  is clean, well written, and lovely…..but why? what is it for? Then I figured it out, it a brilliant advertising  campaign from Lulumon! I love the idea, I can’t wait to see how far the campaign reaches, and the attention it receives. So far 175 likes of Facebook & 140 Twitter followers.


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Trend Watching & Happy Spotting

Trend Watching One of the world’s leading trend firms, scans the globe for emerging consumer trends, insights and innovations. They report on findings in free, monthly Trend Briefings, and through their 2013 Premium Service,Regional Trend Reports and Trend Seminars.

This is the most forward thinking trend site I’ve found. If you are thinking about starting any product or service, the free trend briefing documents are a MUST read. You can find them all HERE you can sign up for there monthly newsletter.

The Happy Spotting network consists of marketing and business-savvy people from all over the world, who respond to requests for examples of trends that are tracking.


They are always looking for talented individuals to join the network.

Happy Spotters respond to monthly requests for specific trend examples, or to ongoing requests they have on their site.

I’ve been a Happy Spotter for a few years 🙂

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Ad Yappers – Advertising

So if you are thinking about creating a new ad, you may want to check out this site. Ad Yapper has developed a site where consumers can rate ads (liked, hated, or meh). You also have the ability to comment and interact with fellow consumers. It’s an interesting idea; I personally think this is WAY more useful for the advertisers. Their BLOG is pretty funny, with things like a list of worst Thanksgiving ads. Check it out, it may help you in your ad creation!



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