Category Archives: social media

5 tips on ManageFlitter work smarter and faster with Twitter!

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Hello all I’m a big fan of Twitter apps, some are interesting for a day or a month. Actually the only one that has kept my interest is TweetDeck until now! I recently heard about ManageFlitter.

It’s a very good tool for searching on Twitter, let me breakdown the 5 tips for using ManageFlitter:

1. First ManageFlitter breaks who you are following into categories so you can easliy see who hasn’t setup their porfile, fake followers, non-english, high ratio, inactive, talkative, or quiet.

2. Search people by keywords within all Twitter fields or refine to just their, bio, latest tweet, name, username, website, or location. In addition you can then limit results to only verified accounts, popular account, active accounts, or by the amount of followers.

3. Schedule tweets, with a built in peak time indicator determined by country, city AND by the people you follow.

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4. Tweet Search – Follow or engage with people who have tweeted a hashtag, have included a targeted keyword or mentioned a specific Twitter account (including your competitors!) in their tweet. Copy other Twitter account’s list of followers or the accounts they follow. Leverage other Twitter accounts to quickly find targeted people to follow.

5. Account Analytics – a quick overview of your current account numbers. View a graph of changes to your followers, following, tweets & influence over time. See who and when someone unfollows your Twitter account.

It’s pretty great tool, very excited to use the location search been waiting for this option forever!!
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Vine vs. Dubbler for business

Results at bottom of the post 🙂 

So we have been hearing a lot about Vine, and I just recently heard about Dubbler. Let me quickly Explain what they are, the difference, and what’s better for business??

Here is my Vine post promoting this blog post and here is my Dubbler post. Let’s see which gets more views!

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Dubbler brings the simplicity and fun of audio to the social world. Record your voice, add a filter or photo and share with your friends on Facebook & Twitter. Record jokes, obervations, a moment a day, birthday greeting, or even a product pitch. After that you can filter your voice with filters like Cat or Robot etc. Then share on Dubbler, Twitter, and Facebook.

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Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. You can also share your video posts to Twitter or Facebook.

What’s the difference?

Well beside the obvious Vine is video and audio, and Dubbler is photo and audio. The time is the biggest difference, Vine you can only record 6 second video where Dubbler your voice recording can be 60 seconds. The other big factor is that Vine is owned by Twitter so it has a hug backing and and the marketing dollars behind it, and Dubbler does not.

So which is better for business?

Personally I think it depends on what your business is offering, the fact that you can post both to Twitter is great so both can be found easily. Vine makes more sense for products, you can show the product, use the product etc BUT only 6 seconds. If you have a service and there really isn’t anything to show, Dubbler is probably better to explain a new launch for explain, and you can do that in a robot voice if you wish 🙂

Here is my Vine post promoting this blog post and here is my Dubber post. Let’s see which gets more views!

Dubbler won! 19 plays, 6 likes, 2 Dub backs. Vine a big zero. Now that Instagram has video I’ll have to say goodbye Vine.

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Viral Heat – Social Media Simplified

Viralheat is a platform to monitor share on your social media platforms. For as low as $49.99 monthly the plan allows businesses to manage 15 social accounts and monitor 2 search profiles across Twitter, Facebook, Pinterest, video and the web. Monitor, manage, publish, analyze, and engage in one spot.

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Also allows you to compare search profiles or relevant terms across the web and social media so you can track individual products and compare social buzz among your own products or compare your brand mentions to competitors.Viralheat offers a few ways to visualize this data in a graph or a pie chart. They also have a very informative blog here.

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Glassboard – Private sharing social network

Glassboard is a private social network for groups. For iPhone, Android and the web. I think it’s idea for small companies sharing information, or if your interests are all over the place like myself. It’s like Facebook, but with the privacy of email and the immediacy of mobile. In Glassboard, you create ‘boards’ which are groups of people around a common interest, and you can share messages, comments, photos, videos, and files. Think of each board as a different group of people. If you have a board that shares dog pictures, and a board that talks about classic cars, neither group will ever know about the other. Your dog pics will be seen only by the people in the dog pics board, and talk about classic cars will only be shared with the members of the classic cars board. I haven’t had a chance to fully setup, but could see myself using it.

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Video Marketing – creating a social media campaign

This is a straight re-post from the Social Media Examiner some great stuff!!!

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1. Create short social video

Converting social media fans into actual customers starts with getting fans off your social platforms and onto your email list.

First, you must move your fans from Facebook, Twitter, Youtube, and Pinterest onto your landing page.

Use a short social video. Videos are quick, they’re visual, they’re personal, they work like gangbusters across multiple platforms and they’re very share-worthy! See my post on Animoto videos.

To get the most out of your lead generation video, stick to a short script—2 minutes or less. Try this simple formula:

Get real. Start with a greeting that’s true to your personality and your brand. Be brief, but be real. And engage viewers quickly with a fun question or a thought-provoking statement.

Get their attention with your content giveaway. Think premium—ebooks, cheat sheets, book chapters, etc. Use storytelling techniques like sharing a personal anecdote or client story to KEEP their attention.

Get specific. What are 3-5 reasons that your fan simply cannot miss out on this giveaway? Lay them out, step by step. Always ask: “What’s in it for them?”

End on a clear call to action. Just one! And take care not to make your CTA platform-specific. You’ll use this on multiple social media channels.

Hint: Outline your script in advance so you’re comfortable ad-libbing on production day.

2. Plan a Social Media Mini Campaign

A mini-campaign on social media is exactly what it sounds like: a planned marketing effort across several different social media channels for a short period of time.

A few pointers on laying out yours for the best, most consistent results:

Use a theme to unite ALL of your content. Create a theme around your promotion by using blog posts, images and videos as value-added content.

Prepare your irresistible offer (ebook, 3-part video series, teleclass, etc.) that solves one of your fans’ biggest pain points.

Create a professional landing page outlining benefits—the same benefits you highlighted in your video.

Next, you’ll want to plan an editorial calendar with two types of supporting content:

3. Leverage your video across multiple social channels

With your video—and plan—in hand, it’s time to identify how you’re going to maximize its shareability and drive traffic to your landing page.

Here are a few specific ways to promote your video on the big four platforms:

YouTube

First things first: upload your video to YouTube and optimize it with a URL (in the description), a great title and a clear call to action. Also, consider adding a video overlay that links to your landing page for extra traction. These are basically clickable banner ads.

Make sure to include a call to action and link in the description box.

Facebook

Share your video in a status update with a clear call to action. Then you can push additional traffic to it using Promoted Posts (set these up right on your post) and Page Post Ads (which also appear in the right-hand column and can be targeted to non-fans too).

Hint: With 60% of Facebook users now accessing Facebook from a mobile device, learn how to set up mobile-only ads in the Power Editor as well.

Twitter

Twitter is a platform we don’t associate strongly with video yet. So tweet your YouTube link (along with a link to your opt-in page) and stand out from the crowd!

Bonus: YouTube videos display right on Twitter.com; no click-through is needed.

To stand out from all of the noise, take advantage of the video capabilities on Twitter.

Pinterest

Adding YouTube videos to Pinterest is a great way to spark shares. Whenever someone comes across your pinned video, the PLAY button is featured over the image, so it stands apart from all of the static images around it.

Remember: Fill in your pin’s description with a URL and call to action.

Many people don’t know that you can pin your videos and that they play inside the Pinterest platform. Yet another place to spread the word!

Making Your Mini-Campaign a Success

Armed with a quarterly strategic plan and premium content (your video, your giveaway, plus all the indirect content that supports both), you can convert fans into quality leads and eventually, loyal customers.

And you can continue to do so all year by focusing on new campaigns, themes and content, giving structure (and measurability) to your editorial calendar.

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Social Media for Employees

A well put together infograhpic from Mashable on “Everything your Employees need to Know about Social Media” it’s more geared towards corporate but there is a great section on personal social media as well.

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