Tag Archives: campaigns

Marketing Automation Software Comparison

Good Morning all, sorry for the lack of posts, been a busy few weeks!

Well from my previous posts on Marketo and Lander you’ll know I love internet marketing software. I’ve been looking at several out there including Marketo, Hubspot, Pardot, Act-on,  Eloqua, Bislr which are all fantastic. There are a lot out there but these have been success in getting and keeping my interest.

I’ve put together a little chart that will make it a little easier to find what is right for you.

Download here Marketing Automation

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Which is your favourite??

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Lander – Create, Publish, and Optimize Landing pages (for free!)

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I recently found Lander and easy to use landing page platform. I’m so excited to implement this with my new content marketing campaign at my job!!

First! Lander lets you design beautiful, high-converting landing pages, even if you’re not a designer. Use one of our pre-defined layouts, or create a layout from scratch. Our intuitive design tool is really easy to use!

Second! After you’ve designed and previewed your landing page, and after you’ve made sure it’s perfect, then publish it – and watch the leads start flowing in!

Third! Want to improve your landing page? Test up to three different versions of your landing page. Change text, images, layout, call-to-action buttons based on real-time feedback of your page’s performance.

It is free for the first 500 visitors which may not be enough, BUT it’s only $25 a month for 1.5K, 3 custom domains and more!

Loving this site!

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Whil – Advertising Campaign

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I came across this site Whil.com  “Meet Whil the New Face of Meditation”. I was intrigued and a little confused the site offers a free how-to 60 meditation how to. Quote from the site:

“With the speed of information coming at us today, whil is the tool to help you hit your reset button and reboot before you burnout. It’s 60 seconds of meditation to help you calm the mind, make an immediate measurable commitment to do something great, and the power to achieve it.” 

When you click on shop there is a big circle that says “but you already have everything you need.”  The site  is clean, well written, and lovely…..but why? what is it for? Then I figured it out, it a brilliant advertising  campaign from Lulumon! I love the idea, I can’t wait to see how far the campaign reaches, and the attention it receives. So far 175 likes of Facebook & 140 Twitter followers.

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Video Marketing – creating a social media campaign

This is a straight re-post from the Social Media Examiner some great stuff!!!

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1. Create short social video

Converting social media fans into actual customers starts with getting fans off your social platforms and onto your email list.

First, you must move your fans from Facebook, Twitter, Youtube, and Pinterest onto your landing page.

Use a short social video. Videos are quick, they’re visual, they’re personal, they work like gangbusters across multiple platforms and they’re very share-worthy! See my post on Animoto videos.

To get the most out of your lead generation video, stick to a short script—2 minutes or less. Try this simple formula:

Get real. Start with a greeting that’s true to your personality and your brand. Be brief, but be real. And engage viewers quickly with a fun question or a thought-provoking statement.

Get their attention with your content giveaway. Think premium—ebooks, cheat sheets, book chapters, etc. Use storytelling techniques like sharing a personal anecdote or client story to KEEP their attention.

Get specific. What are 3-5 reasons that your fan simply cannot miss out on this giveaway? Lay them out, step by step. Always ask: “What’s in it for them?”

End on a clear call to action. Just one! And take care not to make your CTA platform-specific. You’ll use this on multiple social media channels.

Hint: Outline your script in advance so you’re comfortable ad-libbing on production day.

2. Plan a Social Media Mini Campaign

A mini-campaign on social media is exactly what it sounds like: a planned marketing effort across several different social media channels for a short period of time.

A few pointers on laying out yours for the best, most consistent results:

Use a theme to unite ALL of your content. Create a theme around your promotion by using blog posts, images and videos as value-added content.

Prepare your irresistible offer (ebook, 3-part video series, teleclass, etc.) that solves one of your fans’ biggest pain points.

Create a professional landing page outlining benefits—the same benefits you highlighted in your video.

Next, you’ll want to plan an editorial calendar with two types of supporting content:

3. Leverage your video across multiple social channels

With your video—and plan—in hand, it’s time to identify how you’re going to maximize its shareability and drive traffic to your landing page.

Here are a few specific ways to promote your video on the big four platforms:

YouTube

First things first: upload your video to YouTube and optimize it with a URL (in the description), a great title and a clear call to action. Also, consider adding a video overlay that links to your landing page for extra traction. These are basically clickable banner ads.

Make sure to include a call to action and link in the description box.

Facebook

Share your video in a status update with a clear call to action. Then you can push additional traffic to it using Promoted Posts (set these up right on your post) and Page Post Ads (which also appear in the right-hand column and can be targeted to non-fans too).

Hint: With 60% of Facebook users now accessing Facebook from a mobile device, learn how to set up mobile-only ads in the Power Editor as well.

Twitter

Twitter is a platform we don’t associate strongly with video yet. So tweet your YouTube link (along with a link to your opt-in page) and stand out from the crowd!

Bonus: YouTube videos display right on Twitter.com; no click-through is needed.

To stand out from all of the noise, take advantage of the video capabilities on Twitter.

Pinterest

Adding YouTube videos to Pinterest is a great way to spark shares. Whenever someone comes across your pinned video, the PLAY button is featured over the image, so it stands apart from all of the static images around it.

Remember: Fill in your pin’s description with a URL and call to action.

Many people don’t know that you can pin your videos and that they play inside the Pinterest platform. Yet another place to spread the word!

Making Your Mini-Campaign a Success

Armed with a quarterly strategic plan and premium content (your video, your giveaway, plus all the indirect content that supports both), you can convert fans into quality leads and eventually, loyal customers.

And you can continue to do so all year by focusing on new campaigns, themes and content, giving structure (and measurability) to your editorial calendar.

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