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14 Types of Marketing explained

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Good Sunday morning marketers and entrepreneurs! So there are a lot of marketing type terms out there, so I thought I’d share this list to help with any confusion anyone is having. Hope it helps!

Affiliate Marketing – is a type of in which a business rewards affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Affiliate marketing relies purely on financial motivations to drive sales. Read more on Chris Brogan’s blog

Content Marketing –  involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to guides, Q&A’s, photos, etc. Read more on my previous post.

Digital Marketing – is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers. Read more on Grow Business blog.

Direct Marketing – allows you to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Read more on the Design Shack blog.

Experimental Marketing – the act of connecting consumers with a brand through a live interaction.  This experience provides consumers with the ability to understand a product or service by using their senses and engaging with it. Read more on the Marketing Magazine’s blog.

Inbound Marketing – is advertising through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. Read more on my previous post.

Integrated Marketing – a strategic marketing process specifically designed to ensure that all messaging and communication strategies are unified across all channels and are centred around the customer.  It’s making sure that you are being consistent in your marketing both online and offline. Read more on the Integrated Marketing Communications site. 

Internet Marketing – (or online marketing) Internet marketing, or online marketing, refers to advertising and marketing efforts that use the web and e-mail to drive direct sales via e-commerce as well as sales leads from web sites or emails.

Marketing Automation –  refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. See Marketo 

Online Marketing –  (or internet marketing) Internet marketing, or online marketing, refers to advertising and marketing efforts that use the web and e-mail to drive direct sales via e-commerce as well as sales leads from web sites or emails.

Outbound Marketing – advertising a company through cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, email marketing, telemarketing and traditional advertising.

Performance Based Marketing – is a form of advertising in which the purchaser pays only when there are measurable results. Performance-based advertising is becoming more common with the spread of electronic media notably the internet, where it is possible to measure user actions resulting from advertisement. Read more on the Aedgency site. 

Referral Marketing – is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies. Read more Sylvia Browder’s blog.

Social Media Marketing – centre efforts to create content that attracts attention and encourages readers to share it with their social networks.

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