Marketo’s marketing automation software helps users constantly conceive, build and launch new marketing campaigns every few days or weeks, with minimum effort and no IT support. Marketo says customers tell them that they spend one-half to one-third of the time managing Marketo as they did with competing systems.
Do all your marketing in one place; email, inbound, social media, event, lead generation, CRM, sales and reporting!
Even if you don’t plan on using Marketo because it’s pretty costly, you should sign up for their blog and newsletter. Because there are a content generating company they have a ton of resources you can download for free. Here are just a fraction of what they have to offer:
I’ve read and learning a ton from Marketo and I haven’t even come close to reading everything they have to offer. If I had the marketing budget I’d be spending it on Marketo that’s for sure.