Tag Archives: social-media

5 tips on ManageFlitter work smarter and faster with Twitter!

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Hello all I’m a big fan of Twitter apps, some are interesting for a day or a month. Actually the only one that has kept my interest is TweetDeck until now! I recently heard about ManageFlitter.

It’s a very good tool for searching on Twitter, let me breakdown the 5 tips for using ManageFlitter:

1. First ManageFlitter breaks who you are following into categories so you can easliy see who hasn’t setup their porfile, fake followers, non-english, high ratio, inactive, talkative, or quiet.

2. Search people by keywords within all Twitter fields or refine to just their, bio, latest tweet, name, username, website, or location. In addition you can then limit results to only verified accounts, popular account, active accounts, or by the amount of followers.

3. Schedule tweets, with a built in peak time indicator determined by country, city AND by the people you follow.

Subscribe for $12 a month and receive

4. Tweet Search – Follow or engage with people who have tweeted a hashtag, have included a targeted keyword or mentioned a specific Twitter account (including your competitors!) in their tweet. Copy other Twitter account’s list of followers or the accounts they follow. Leverage other Twitter accounts to quickly find targeted people to follow.

5. Account Analytics – a quick overview of your current account numbers. View a graph of changes to your followers, following, tweets & influence over time. See who and when someone unfollows your Twitter account.

It’s pretty great tool, very excited to use the location search been waiting for this option forever!!
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Marketing Automation Software Comparison

Good Morning all, sorry for the lack of posts, been a busy few weeks!

Well from my previous posts on Marketo and Lander you’ll know I love internet marketing software. I’ve been looking at several out there including Marketo, Hubspot, Pardot, Act-on,  Eloqua, Bislr which are all fantastic. There are a lot out there but these have been success in getting and keeping my interest.

I’ve put together a little chart that will make it a little easier to find what is right for you.

Download here Marketing Automation

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Which is your favourite??

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14 Types of Marketing explained

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Good Sunday morning marketers and entrepreneurs! So there are a lot of marketing type terms out there, so I thought I’d share this list to help with any confusion anyone is having. Hope it helps!

Affiliate Marketing – is a type of in which a business rewards affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Affiliate marketing relies purely on financial motivations to drive sales. Read more on Chris Brogan’s blog

Content Marketing –  involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to guides, Q&A’s, photos, etc. Read more on my previous post.

Digital Marketing – is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers. Read more on Grow Business blog.

Direct Marketing – allows you to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Read more on the Design Shack blog.

Experimental Marketing – the act of connecting consumers with a brand through a live interaction.  This experience provides consumers with the ability to understand a product or service by using their senses and engaging with it. Read more on the Marketing Magazine’s blog.

Inbound Marketing – is advertising through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. Read more on my previous post.

Integrated Marketing – a strategic marketing process specifically designed to ensure that all messaging and communication strategies are unified across all channels and are centred around the customer.  It’s making sure that you are being consistent in your marketing both online and offline. Read more on the Integrated Marketing Communications site. 

Internet Marketing – (or online marketing) Internet marketing, or online marketing, refers to advertising and marketing efforts that use the web and e-mail to drive direct sales via e-commerce as well as sales leads from web sites or emails.

Marketing Automation –  refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. See Marketo 

Online Marketing –  (or internet marketing) Internet marketing, or online marketing, refers to advertising and marketing efforts that use the web and e-mail to drive direct sales via e-commerce as well as sales leads from web sites or emails.

Outbound Marketing – advertising a company through cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, email marketing, telemarketing and traditional advertising.

Performance Based Marketing – is a form of advertising in which the purchaser pays only when there are measurable results. Performance-based advertising is becoming more common with the spread of electronic media notably the internet, where it is possible to measure user actions resulting from advertisement. Read more on the Aedgency site. 

Referral Marketing – is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies. Read more Sylvia Browder’s blog.

Social Media Marketing – centre efforts to create content that attracts attention and encourages readers to share it with their social networks.

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Marketo – Marketing Software

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Marketo’s marketing automation software helps users constantly conceive, build and launch new marketing campaigns every few days or weeks, with minimum effort and no IT support. Marketo says customers tell them that they spend one-half to one-third of the time managing Marketo as they did with competing systems.

Do all your marketing in one place; email, inbound, social media, event, lead generation, CRM, sales and reporting!

Even if you don’t plan on using Marketo because it’s pretty costly, you should sign up for their blog and newsletter. Because there are a content generating company they have a ton of resources you can download for free. Here are just a fraction of what they have to offer:

10 tops for successful email marking campaigns

The ultimate social media event marketing checklist

Webinar: How to build a and operate a content generate content machine  

B2B inbound marking succes kit 

The definitive guide to marketing automation 

I’ve read and learning a ton from Marketo and I haven’t even come close to reading everything they have to offer. If I had the marketing budget I’d be spending it on Marketo that’s for sure.

 

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Reviewz n’ Tips – Blogging and Social Media

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I came across Daniel Sharkov’s blog and I’m just loving it! This 19 year old student has some absolutely great blog topics on blogging and social media. With post like the following it’s kind of a must read if you are deciding to add blogging and social media to your marketing mix.

2. Google+ Post

-1o ways to improve your social media and blogging workflow

-Moving from Blogger to WordPress

-Why should you publish infograhics and how to do it right (see my post in inforgraphics here)

-Best and worst times to share your social media updates (see my post on Tweriod here)

-6 effective ways to build relationships and expand your network

Daniels promises to help you get the hang of social media, improve your efforts, be more productive, and covert visitors. Great stuff!

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Lander – Create, Publish, and Optimize Landing pages (for free!)

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I recently found Lander and easy to use landing page platform. I’m so excited to implement this with my new content marketing campaign at my job!!

First! Lander lets you design beautiful, high-converting landing pages, even if you’re not a designer. Use one of our pre-defined layouts, or create a layout from scratch. Our intuitive design tool is really easy to use!

Second! After you’ve designed and previewed your landing page, and after you’ve made sure it’s perfect, then publish it – and watch the leads start flowing in!

Third! Want to improve your landing page? Test up to three different versions of your landing page. Change text, images, layout, call-to-action buttons based on real-time feedback of your page’s performance.

It is free for the first 500 visitors which may not be enough, BUT it’s only $25 a month for 1.5K, 3 custom domains and more!

Loving this site!

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Viral Heat – Social Media Simplified

Viralheat is a platform to monitor share on your social media platforms. For as low as $49.99 monthly the plan allows businesses to manage 15 social accounts and monitor 2 search profiles across Twitter, Facebook, Pinterest, video and the web. Monitor, manage, publish, analyze, and engage in one spot.

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Also allows you to compare search profiles or relevant terms across the web and social media so you can track individual products and compare social buzz among your own products or compare your brand mentions to competitors.Viralheat offers a few ways to visualize this data in a graph or a pie chart. They also have a very informative blog here.

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Whil – Advertising Campaign

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I came across this site Whil.com  “Meet Whil the New Face of Meditation”. I was intrigued and a little confused the site offers a free how-to 60 meditation how to. Quote from the site:

“With the speed of information coming at us today, whil is the tool to help you hit your reset button and reboot before you burnout. It’s 60 seconds of meditation to help you calm the mind, make an immediate measurable commitment to do something great, and the power to achieve it.” 

When you click on shop there is a big circle that says “but you already have everything you need.”  The site  is clean, well written, and lovely…..but why? what is it for? Then I figured it out, it a brilliant advertising  campaign from Lulumon! I love the idea, I can’t wait to see how far the campaign reaches, and the attention it receives. So far 175 likes of Facebook & 140 Twitter followers.

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Easelly – Infographics

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Easelly you can create and share visual ideas online themes are visual themes. Drag and drop a theme onto your canvas for easy creation of your visual idea! The image is the new headline. You have mere seconds to grab the attention of your prospects in the overcrowded social sphere, and one of the best ways to do this is by adding a compelling visual to your blog post.

Sure, you can go to Google Images and choose a funny cat or piece of bacon to grab attention, but why not get a bit more creative and create your very own custom illustration or mini-infographic?

Some examples below:

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I wanted to add to this post, I just found another couple infrographic sites I’m loving  Visual.ly and

Nerd Graph

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Video Marketing – creating a social media campaign

This is a straight re-post from the Social Media Examiner some great stuff!!!

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1. Create short social video

Converting social media fans into actual customers starts with getting fans off your social platforms and onto your email list.

First, you must move your fans from Facebook, Twitter, Youtube, and Pinterest onto your landing page.

Use a short social video. Videos are quick, they’re visual, they’re personal, they work like gangbusters across multiple platforms and they’re very share-worthy! See my post on Animoto videos.

To get the most out of your lead generation video, stick to a short script—2 minutes or less. Try this simple formula:

Get real. Start with a greeting that’s true to your personality and your brand. Be brief, but be real. And engage viewers quickly with a fun question or a thought-provoking statement.

Get their attention with your content giveaway. Think premium—ebooks, cheat sheets, book chapters, etc. Use storytelling techniques like sharing a personal anecdote or client story to KEEP their attention.

Get specific. What are 3-5 reasons that your fan simply cannot miss out on this giveaway? Lay them out, step by step. Always ask: “What’s in it for them?”

End on a clear call to action. Just one! And take care not to make your CTA platform-specific. You’ll use this on multiple social media channels.

Hint: Outline your script in advance so you’re comfortable ad-libbing on production day.

2. Plan a Social Media Mini Campaign

A mini-campaign on social media is exactly what it sounds like: a planned marketing effort across several different social media channels for a short period of time.

A few pointers on laying out yours for the best, most consistent results:

Use a theme to unite ALL of your content. Create a theme around your promotion by using blog posts, images and videos as value-added content.

Prepare your irresistible offer (ebook, 3-part video series, teleclass, etc.) that solves one of your fans’ biggest pain points.

Create a professional landing page outlining benefits—the same benefits you highlighted in your video.

Next, you’ll want to plan an editorial calendar with two types of supporting content:

3. Leverage your video across multiple social channels

With your video—and plan—in hand, it’s time to identify how you’re going to maximize its shareability and drive traffic to your landing page.

Here are a few specific ways to promote your video on the big four platforms:

YouTube

First things first: upload your video to YouTube and optimize it with a URL (in the description), a great title and a clear call to action. Also, consider adding a video overlay that links to your landing page for extra traction. These are basically clickable banner ads.

Make sure to include a call to action and link in the description box.

Facebook

Share your video in a status update with a clear call to action. Then you can push additional traffic to it using Promoted Posts (set these up right on your post) and Page Post Ads (which also appear in the right-hand column and can be targeted to non-fans too).

Hint: With 60% of Facebook users now accessing Facebook from a mobile device, learn how to set up mobile-only ads in the Power Editor as well.

Twitter

Twitter is a platform we don’t associate strongly with video yet. So tweet your YouTube link (along with a link to your opt-in page) and stand out from the crowd!

Bonus: YouTube videos display right on Twitter.com; no click-through is needed.

To stand out from all of the noise, take advantage of the video capabilities on Twitter.

Pinterest

Adding YouTube videos to Pinterest is a great way to spark shares. Whenever someone comes across your pinned video, the PLAY button is featured over the image, so it stands apart from all of the static images around it.

Remember: Fill in your pin’s description with a URL and call to action.

Many people don’t know that you can pin your videos and that they play inside the Pinterest platform. Yet another place to spread the word!

Making Your Mini-Campaign a Success

Armed with a quarterly strategic plan and premium content (your video, your giveaway, plus all the indirect content that supports both), you can convert fans into quality leads and eventually, loyal customers.

And you can continue to do so all year by focusing on new campaigns, themes and content, giving structure (and measurability) to your editorial calendar.

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