Category Archives: content marketing

Marketing Automation Software Comparison

Good Morning all, sorry for the lack of posts, been a busy few weeks!

Well from my previous posts on Marketo and Lander you’ll know I love internet marketing software. I’ve been looking at several out there including Marketo, Hubspot, Pardot, Act-on,  Eloqua, Bislr which are all fantastic. There are a lot out there but these have been success in getting and keeping my interest.

I’ve put together a little chart that will make it a little easier to find what is right for you.

Download here Marketing Automation

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Which is your favourite??

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Marketo – Marketing Software

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Marketo’s marketing automation software helps users constantly conceive, build and launch new marketing campaigns every few days or weeks, with minimum effort and no IT support. Marketo says customers tell them that they spend one-half to one-third of the time managing Marketo as they did with competing systems.

Do all your marketing in one place; email, inbound, social media, event, lead generation, CRM, sales and reporting!

Even if you don’t plan on using Marketo because it’s pretty costly, you should sign up for their blog and newsletter. Because there are a content generating company they have a ton of resources you can download for free. Here are just a fraction of what they have to offer:

10 tops for successful email marking campaigns

The ultimate social media event marketing checklist

Webinar: How to build a and operate a content generate content machine  

B2B inbound marking succes kit 

The definitive guide to marketing automation 

I’ve read and learning a ton from Marketo and I haven’t even come close to reading everything they have to offer. If I had the marketing budget I’d be spending it on Marketo that’s for sure.

 

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Paper.li vs. Scoop.it – online content managed by you

What the difference between Paper.il and Scoop.it??

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Scoop.it  helps marketers, consultants, and entrepreneurs increase their visibility online, enabling professionals to share important ideas with the right people. First you decide on a topic of interest, then set Scoop.it to scan the web finding the best content on this topic. Then you select which content to scoop, and even edit if you like. You can also grab things you find on the web. It’s a fabulous outbound content generator.

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Paper.il is a newspaper designed by you, it pulls content from the web based on what you told it to scan from. First you set up your paper by telling Paper.il to scan from blogs, twitter feeds, keywords, etc. Then you schedule when the paper will be published daily, or weekly, and invite people to subscribe. You can also have it automatically tweet out, or even embed on your website. It’s more of an inbound content generator.

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What do you prefer?? 

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